Rehearsing
reality
reality
Rebel Labs predicts what people will choose, use, and need before they do.
Rehearsing
reality
Rebel Labs predicts what people will choose, use, and need before they do.
SYNTHETIC POPULATION
[ N = 12,480 AGENTS ]
SIMULATION #01
RUNNING
MARKET ENTRY: APAC
[ ITER
033655
/ ADVERSARY RESPONSE ]
WHAT WE DO
We simulate human behavior to predict what people do next, so that it can be known in advance rather than discovered after.
We simulate human behavior to predict what people do next, so that it can be known in advance rather than discovered after.
We simulate human behavior to predict what people do next, so that it can be known in advance rather than discovered after.
USE CASES
Product and Pricing
Predict what people will choose across concepts, features, and price points, and what would stop them.
Product and Pricing
Predict what people will choose across concepts, features, and price points, and what would stop them.
Messaging and Positioning
Messaging and Positioning
Predict how people will respond to claims, messages, and positioning, and what changes the way they see you.
Demand and Consumption
Demand and Consumption
Predict how much people will use and when they will need more, across a day, a week, or a season.
Scenario Planning
Scenario Planning
Change the product, price, message, or conditions and run every prediction again.
Product and Pricing
Predict what people will choose across concepts, features, and price points, and what would stop them.
Messaging and Positioning
Predict how people will respond to claims, messages, and positioning, and what changes the way they see you.
Demand and Consumption
Predict how much people will use and when they will need more, across a day, a week, or a season.
Scenario Planning
Change the product, price, message, or conditions and run every prediction again.
24 FPS
SIMULATION
RUNNING
Work at the frontier of simulation
24 FPS
SIMULATION
RUNNING
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Listen
We begin with evidence of real behavior, capturing what people say about their decisions and what they do over time.
24 FPS
SIMULATION
RUNNING
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Model
Those signals shape a simulated population of distinct individuals, built around the audience you need to predict.
24 FPS
SIMULATION
RUNNING
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Predict
Products, prices, messages, and conditions are run across the simulation to reveal what people will do and why.